I am no longer a part of TBWA\Helsinki. In 2019 I made a personal decision to start a new company to meet the growing need and demand in the market. The core of business is to help companies and organisations design and manage the customer experience. https://www.gartner.com/en/marketing/insights/articles/key-findings-from-the-gartner-customer-experience-survey Customer experience is at the heart of theContinue reading “Planning and guiding the customer experience”
Tag Archives: #cx
Customer experience first?
Does your operation organise around customer in the center? It should, since customers are the only source of revenue. According to Forrester® Ryan Hart https://go.forrester.com/blogs/so-what-is-cx-strategy-anyway/, Customer experience (CX) strategy must actualise the business strategy. This means that executives need CX strategies that are both forward-looking and have an actionable level of detail. The CX strategyContinue reading “Customer experience first?”