The best customer experience strategy is to stay curious
CX experience as a service
Insight / outcome
“In 2019 I made a decision to start a new company to serve the growing demand in the market. The core business is to help companies and organisations design and manage their customer experience.”– Kalle Kanerva, founder
Customer experience is at the heart of the strategy of ever more companies and organisations, as customers form the basis of all commercial activities.
The concept of customer experience is a holistic one, comprising large, diverse, and often difficult-to-understand entities such as >>
Insight: Business vision, Purpose and Readiness, Brand Behaviour, Culture Development, Digitalization.
Outcome: Personnel Wellbeing, Attitude and Competence, Technical and Operational Capability.
Crafting the big picture, understanding the essentials and figuring out the right development measures can sometimes be challenging.
Insight & audience discovery
Human insight & data impacting CX
Customers & markets
Co-creation, shared view
Change workshops and planning
Strategy and implementation
Business concept implementation CX and EX experience
Analytics and improvement
Continuous learning and optimisation Agile operations
Io_Works helps by bringing an outside view into customer experience design and guidance, as a service or project, from a customer perspective through data and human insight, and collaboration with your customers and people supported by network of highly experienced experts when required.
See why collaboration is the way to go:
“Kalle led our management team to effective remote workshops where we were able to focus on productising our services through guided tasks and questions. Clear assignments, adequate scheduling, and efficient compilation at the end of the workshops gave us the additional boost we needed to continue working independently. Kalle’s long line experience both shows and feels, an absolute recommendation! ”Mari Tauler, Greative Director, CEO, Founder @ Grundlage
Jussi Kauppinen, Sales and Customer Relationship Director, @ Reila Palvelut Oy (S-Group)
“When we decided to re-brand our company and launch a new business area, Kalle was immediately involved in building our way of telling about our company. Under Kalle’s leadership, we created a new way to reach our target audience and the results have been excellent. He has created new presentation materials for the brand and together we have broken the traditional industry way of providing services and training our staff.”
“We’ve been collaborating with io_Works / Kalle in consultative role, supporting our go-to-market and sales initiatives, especially for our virtual reality offering. Through his experience and contacts we have been able to identify new opportunities. He has also been involved in and sparred global product marketing pitches from a customer experience strategy point of view.”Andrew MacDonald, CEO, Co-founder, Member of the Board @ MacWell Oy
The next frontier for CX